Customer experience feedback accomplishes two things. First it is an indicator in terms of both the highly quantifiable metric of sales, and the soft metric of satisfaction that will be used during the strategic planning of the executive steering group. The second place customer input is utilized is during the development planning process for both functional and UI/UX development. The feedback provides data to re-examine the design in order to improve it. Some re-work of code may be necessary if development was already in progress, but it is usually minor compared to the re-work that would be necessary if the feedback didn't occur until the whole project had been completed.
The AAS™ framework is designed to allow for nearly continuous feedback during the SFG™ development process. When customer experience feedback is channeled into both the executive strategy process and the SFG™ development process, the results are aligned to customer desires to create high levels of customer satisfaction, user retention, and ultimately an improved bottom line.
Reference AASF™ Requirements Planning
AASF™ Team Responsibilities
Agilest® AAEE™ - Adaptive-Agile™ Experience Engineer
Agilest® AAXD™ - Adaptive-Agile™ UX/UI Director