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Elevating Agile Projects with Design Thinking and User-Centered Design

Agile Design Thinking Product Management (APM) Certification

  • Live Online
  • In-Person
  • Certification Included
  • 16  Hours (2 Days)

The AGILEST® APM - Agile Design Thinking Product Management class provides specialized training for Product Owners and Product Managers to master Design Thinking (DT) and User-Centered Design (UCD) within Agile Product Development environments. This two-day course is designed to enhance the ability of product management professionals to develop products that are profoundly aligned with customer needs and expectations. By integrating DT and UCD principles, participants will learn how to navigate the complexities of product development, fostering innovation and ensuring that products not only meet but exceed customer satisfaction.

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    What Will I Learn?

    • Introduction
    • Empathy & Research

    • Ideation & Prototyping

    • Testing & Feedback

    • Agile Integration

    • Strategy & Implementation

    • Collaboration & Communication

    Introduction to Design Thinking and User-Centered Design

    The "Introduction to Design Thinking and User-Centered Design" module serves as the cornerstone of the AGILEST® APM - Agile Design Thinking Agile Product Management class. This foundational session explores the essential principles and methodologies of Design Thinking (DT) and User-Centered Design (UCD), two approaches pivotal to developing products that genuinely resonate with users. Participants will delve into the philosophies behind DT and UCD, learning how to apply these methodologies to uncover user needs, drive innovation, and create products that offer significant value and satisfaction.

    • Core Principles of DT and UCD: Understand the foundational theories that guide effective product design focused on user needs and experiences. 
    • Methodologies Overview: Learn the specific steps and processes involved in DT and UCD, from empathy mapping to prototype testing. 
    • Practical Application: Discover how to apply these methodologies in real-world scenarios to drive product development. 
    • Cross-disciplinary Relevance: Explore how DT and UCD principles can enhance collaboration across different teams within an organization. 

    The introduction to Design Thinking and User-Centered Design equips participants with a profound understanding of how to approach product development from a user-first perspective. By integrating these methodologies, professionals can enhance their capacity to innovate and solve problems creatively, ensuring that the products they develop are not only functional but deeply aligned with user expectations and market needs. In the workplace, this knowledge fosters a culture of empathy and innovation, enabling teams to deliver solutions that truly meet user demands and stand out in competitive markets. Ultimately, this training empowers participants to become catalysts for change within their organizations, driving growth and user satisfaction through thoughtful product design. 

    Empathy and User Research

    The "Empathy and User Research" module is a critical component of the AGILEST® APM - Agile Design Thinking Agile Product Management class. This segment focuses on equipping participants with the skills necessary to deeply understand their users’ needs and behaviors. Through hands-on techniques and interactive sessions, attendees learn how to conduct effective user research and develop empathy, which are essential for crafting products that truly resonate with their target audience. This training introduces a variety of research methods and tools that help capture authentic user feedback and perspectives. 

    • Understanding Empathy: Learn to view product usage from the user's perspective, appreciating their feelings and experiences. 
    • Research Techniques: Explore various qualitative and quantitative research methods, including interviews, surveys, observation, and usability testing. 
    • Data Synthesis: Gain skills in analyzing and synthesizing user data to extract actionable insights. 
    • Creating Personas and Empathy Maps: Learn how to create detailed user personas and empathy maps that guide the design process. 

    Mastering empathy and user research transforms how participants approach product design and development within their organizations. By adopting these techniques, professionals can uncover the true needs and desires of their users, leading to products that offer greater user satisfaction and loyalty. In the workplace, this capability enhances the team’s ability to make informed decisions that are grounded in real user feedback, promoting a user-centric culture. This training not only boosts the relevance and desirability of the products developed but also positions the participants as valuable assets in their organizations, capable of leading projects that align closely with user expectations and contribute significantly to business success. 


    Ideation and Prototyping 

    The "Ideation and Prototyping" module within the AGILEST® APM - Agile Design Thinking Agile Product Management class focuses on empowering participants to generate innovative ideas and effectively translate them into testable prototypes. This crucial phase of product development involves creative brainstorming techniques and rapid prototyping tools that facilitate the quick iteration of concepts into tangible models. Participants will engage in hands-on activities that stimulate creative thinking and learn to utilize various prototyping methods to bring their ideas to life quickly and efficiently. 

    • Creative Brainstorming: Learn structured and unstructured techniques to foster creativity and generate a wide array of ideas. 
    • Rapid Prototyping Tools: Explore different tools and methods for creating quick and cost-effective prototypes. 
    • Iterative Design: Understand the iterative nature of prototyping, which allows for continual refinement based on feedback. 
    • Validation Techniques: Discover methods to test and validate prototypes with real users to ensure alignment with user needs and expectations. 

    The "Ideation and Prototyping" module equips participants with the skills to bridge the gap between abstract ideas and practical applications by creating prototypes that can be rapidly developed and tested. This capability is invaluable in the workplace, where the ability to quickly visualize and iterate ideas can significantly accelerate the development process and improve the final product's alignment with user expectations. Professionals skilled in these areas can drive innovation within their teams, reducing time-to-market and increasing the product's chances of success in competitive environments. By mastering these techniques, participants can lead their organizations in delivering innovative, user-centered solutions that make a tangible impact.


    Introduction to Design Thinking and User-Centered Design 

    The "Introduction to Design Thinking and User-Centered Design" module is a fundamental component of the AGILEST® APM - Agile Design Thinking Agile Product Management class. This segment is designed to ground participants in the essential principles and methodologies of both Design Thinking (DT) and User-Centered Design (UCD). These frameworks are critical for developing products that not only solve specific problems but also resonate deeply with users. Participants will learn how these philosophies advocate for a profound understanding of users and their contexts, driving the creation of products that are not only functional but also intuitive and delightful. 

    • Core Principles of DT and UCD: Explore the fundamental philosophies and values that underpin Design Thinking and User-Centered Design.
    • Process Overview: Gain an understanding of the stages involved in DT and UCD, from empathy and definition to ideation, prototyping, and testing.
    • User Empathy: Learn techniques to deeply understand user needs, challenges, and environments to inform design decisions.
    • Practical Application: Discuss how to practically apply DT and UCD principles in various project stages to enhance product relevance and user satisfaction.

    Understanding the core principles and methodologies of Design Thinking and User-Centered Design transforms how professionals approach product development. This foundational knowledge is crucial in the workplace for creating solutions that are deeply aligned with user needs and market demands. By implementing DT and UCD, participants can lead projects that prioritize user satisfaction, resulting in products that not only meet but exceed user expectations. This approach not only fosters innovation but also significantly enhances customer loyalty and brand reputation, making participants invaluable assets to their teams and broader organizations.


    Integrating Design Thinking and User-Centered Design with Agile Practices

    The "Integrating Design Thinking and User-Centered Design with Agile Practices" module is a critical component of the AGILEST® APM - Agile Design Thinking Agile Product Management class. This session focuses on the best practices for seamlessly combining Design Thinking (DT) and User-Centered Design (UCD) with Agile methodologies, an integration crucial for enhancing product development processes. Participants will explore how these user-focused approaches can be melded with the iterative, flexible nature of Agile to create a dynamic framework that accelerates innovation while ensuring the product remains closely aligned with user needs and expectations. 

    • Synergistic Integration: Learn strategies for integrating the empathetic, creative processes of DT and UCD within the structured cycles of Agile development.
    • Balancing Flexibility and Focus: Discover how to maintain Agile’s flexibility and speed while incorporating the thorough user research and feedback loops critical to DT and UCD.
    • Enhanced Team Collaboration: Techniques to enhance collaboration across design, development, and user experience teams within Agile frameworks.
    • Iterative User Feedback: Implement continuous user feedback mechanisms to inform each iteration of product development, ensuring the final product truly meets user demands. 

    Integrating Design Thinking and User-Centered Design with Agile practices equips professionals with the ability to drive product development that is both innovative and user-focused. In the workplace, this integration ensures that teams are not only working efficiently but are also continually aligned with user needs, thereby increasing the market relevance and user satisfaction of the final products. This training module empowers participants to lead projects that harmonize rapid Agile cycles with deep user insights, enhancing both product quality and development pace. Ultimately, this approach fosters a more adaptive, responsive, and competitive product development environment, making professionals more effective and valuable in their roles.


    Strategy and Implementation: Applying Design Thinking and User-Centered Design Strategically

    The "Strategy and Implementation" module in the AGILEST® APM - Agile Design Thinking Agile Product Management class focuses on strategically applying Design Thinking (DT) and User-Centered Design (UCD) principles to product roadmaps and development cycles. This session teaches participants how to seamlessly integrate these methodologies into the planning and execution phases of product development, ensuring that user insights and needs drive the product strategy and lifecycle. Through practical examples and interactive exercises, attendees will learn how to translate user data into actionable product features and enhancements, aligning their development efforts with both immediate and long-term business goals. 

    • Strategic Roadmap Integration: Learn to incorporate user insights into product roadmaps, ensuring that every feature and update aligns with user needs and business objectives. 
    • Lifecycle Management: Understand how to apply DT and UCD throughout the product lifecycle, from initial concept to market release and beyond. 
    • Prioritization of Features: Master techniques for prioritizing product features based on user value, enhancing product appeal and usability. 
    • Cross-functional Alignment: Foster alignment across different teams—product management, design, and development—to ensure cohesive implementation of user-centered strategies. 

    The ability to strategically apply Design Thinking and User-Centered Design to product roadmaps and development cycles is invaluable in the workplace. This approach not only ensures that products are designed with the end-user in mind but also aligns product development with strategic business outcomes. Participants who master these strategies can lead their teams to develop products that are not only technically feasible and viable but also deeply desired by users. This leads to enhanced product success in competitive markets, increased user satisfaction, and stronger business results. By integrating DT and UCD into their strategic planning, professionals can create more effective and impactful products, positioning themselves as key strategic leaders within their organizations. 


    Enhancing Collaboration and Communication in DevOps Teams

    Effective collaboration and communication are pivotal skills for Development team and Quality Assurance professionals within DevOps environments. These skills are essential to maintaining the high velocity and adaptability that DevOps promises, ensuring that all team members—from developers to operations and QA—are aligned and moving towards common project goals. By developing strong communication and collaborative skills, team members can enhance synergy, reduce misunderstandings, and ensure that methodologies are consistently applied throughout the project lifecycle. 

    • Cross-functional Teamwork: Foster a cooperative environment where cross-disciplinary teams can work together seamlessly. 
    • Clear Communication Channels: Establish and maintain clear lines of communication to ensure all team members are informed and engaged. 
    • Conflict Resolution: Equip team members with the skills to resolve conflicts swiftly and constructively, preserving team dynamics. 
    • Methodology Alignment: Ensure that all team members understand and adhere to the agreed-upon DevOps methodologies and practices. 
    • Feedback Integration: Create mechanisms for constant and constructive feedback, enabling continuous improvement within the team. 

    Collaboration and communication within DevOps teams are not merely beneficial; they are necessary for the success of modern software development projects. These skills ensure that the team functions efficiently as a unit, with each member contributing effectively towards the project's objectives. For Development team and Quality Assurance professionals, enhancing these skills means not only improving project outcomes but also fostering a work environment that promotes innovation and continuous improvement. By investing in these areas, teams can achieve greater productivity, higher job satisfaction, and ultimately, deliver products that meet or exceed all stakeholder expectations. 


    Agile Product Management (APM) Training Schedule

    Currently there are no public Agile Product Management (APM) classes or workshops being offered. If your training requirements are for five or more people, you can schedule private training.
    Schedule Private Training
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    request corporate training

      Request Private Training

      Thank you for your interest in AGILEST® training and services! We will be in contact with you shortly. For immediate assistance, you can call us at: (813) 669-2423

      First Name

      Last Name

      What training topic are you interested in?

      What is your geographic location?

      How would you like us to deliver this training?

      What is the date range when you want the training?

      How many participants are expected to receive the training?

      What is the name of your company?

      What is your email address?

      What is your phone number? (Please include country code)

      Comments

      Who This Class Is For

      This comprehensive Agile Specialization training is designed for individuals tasked with defining the work for Agile Teams. The course equips leaders with critical skills necessary to effectively assess customer and market needs, devise practical solutions, validate a Minimum Viable Product (MVP), and develop Agile requirements. Participants will learn how to ensure solutions are fit for purpose through customer validation and how to complete the feedback loop to enhance future iterative development.  

      The roles that will benefit most from this curriculum include: 

      • Product Directors
      • Product Managers
      • Product Owners
      • Everyone involved in the product ideation process 

      Individuals in organizational roles that do not involve conceptual thinking or multi-step processes may find the pace of this training challenging. 

      Prerequisites 

      Before enrolling in this APM – Agile Design Thinking Product Management class, students should have a foundational understanding of Agile principles, as this is an advanced specialization, and the course moves at a brisk pace. Participants are expected to remain fully engaged throughout the training to ensure they can keep up with the material and maximize the benefits of the course. 

      About Design Thinking

      Integrating Design Thinking (DT) and User-Centered Design (UCD) into Agile methodologies is crucial for developing products that truly resonate with user needs and elevate customer satisfaction. These strategies ensure that user insights drive the entire product development cycle—from ideation through delivery.

      Design Thinking encourages innovative solutions through its iterative cycles of empathy, problem definition, ideation, prototyping, and testing. Combined with UCD's focus on continuous user involvement, these methodologies guarantee that products are not only practical and viable but also highly desirable to users. This alignment results in more impactful, successful products that meet market demands and user expectations, enhancing both user satisfaction and competitive advantage. 

      Agile Design Thinking Agile Product Management (APM) Class Overview

      Introduction to Design Thinking and User-Centered Design

      Explore the foundational concepts of DT and UCD, understanding how these frameworks can drive the creation of products that truly resonate with users. 

      Empathy and User Research

      Learn to conduct effective user research and develop empathy with target users, a crucial step in identifying genuine user needs and pain points. 

      Ideation and Prototyping

      Engage in creative ideation techniques to generate a broad set of ideas and refine them into actionable prototypes that can be rapidly tested in the market. 

      Iterative Testing and Feedback Loops

      Master the art of iterative testing, using structured feedback loops to refine prototypes based on real user feedback, ensuring the final product meets user expectations. 

      Integrating DT and UCD with Agile Practices

      Discover how to effectively integrate DT and UCD principles with Agile methodologies to enhance product development processes and outcomes. 

      Strategy and Implementation

      Develop skills to strategically implement DT and UCD principles throughout the product lifecycle, from initial concept to market launch. 

      This class is tailored to empower Product Owners and Product Managers with the skills necessary to lead product development efforts that are deeply aligned with user needs, leveraging the power of Design Thinking and User-Centered Design within the agile framework to create innovative, successful products. 

      Key Agile Design Thinking Product Management (APM) Highlights

      Empowering Innovation through Design Thinking

      The AGILEST® APM training emphasizes the transformative power of Design Thinking (DT) to foster innovation within product teams. DT encourages a creative, iterative process that begins with understanding the user's deepest needs and challenges. This approach not only inspires innovative solutions but also ensures that these innovations are grounded in real user requirements. By embracing DT, participants learn to lead ideation sessions that push the boundaries of traditional thinking and leverage creative problem-solving techniques to generate groundbreaking ideas. This results in the development of products that are not just innovative but also highly relevant and tailored to user needs. 

      Enhancing User Engagement with User-Centered Design

      User-Centered Design (UCD) stands at the core of the training, focusing on developing products that offer superior user experiences. UCD processes involve participants deeply in the context and preferences of their users, utilizing techniques like persona building and user journey mapping. This meticulous attention to user feedback and behavior ensures that every feature and design decision enhances user satisfaction and engagement. Training participants learn how to integrate continuous user feedback into the Agile development process, enabling real-time adjustments and refinements that significantly improve the product's usability and appeal. 

      Strategic Integration within Agile Frameworks: One of the training's key highlights is the strategic integration of DT and UCD within existing Agile frameworks.

      This segment equips professionals with the skills to align these user-focused methodologies with Agile's fast-paced, iterative nature, creating a dynamic development environment that accelerates delivery while ensuring product relevance and user satisfaction. Participants explore how to effectively incorporate user insights into Agile sprints and feedback loops, ensuring that every iteration of the product not only meets technical specifications but also resonates with end-users. This strategic approach empowers professionals to lead Agile teams that not only deliver products quickly but also sustain high standards of quality and user-centricity. 

      AGILEST® Pragmatic Principles

      For the AGILEST® Agile Design Thinking Product Management training, certain AGILEST® Pragmatic Principles are particularly pertinent, given their focus on user-centricity, strategic execution, and continuous enhancement. Here's a subset of these principles most relevant to the training, expanded to reflect their application within a Design Thinking and Agile Product Management context: 

      • Strategic Leadership: Strategic Leadership in the context of Agile Design Thinking Product Management involves guiding teams with a clear vision that aligns with both user needs and business objectives. This principle emphasizes the importance of leadership that not only navigates complex product landscapes but also adapts strategies based on user feedback and market changes. Leaders learn to steer product development with a focus on delivering innovative, user-focused solutions that uphold the organization’s strategic goals.
      • Customer-Centric Mindset: Adopting a Customer-Centric Mindset is crucial in Design Thinking, where understanding and fulfilling user needs is paramount. This principle ensures that all product management decisions prioritize customer satisfaction as a critical outcome. By continuously integrating customer feedback into the product development cycle, managers can ensure that the product evolves to meet and exceed user expectations, thereby enhancing user loyalty and market competitiveness.
      • Iterative Progress: Iterative Progress in Agile Design Thinking involves developing products in short, manageable cycles to rapidly prototype, test, and refine ideas based on user feedback. This principle supports the dynamic nature of Design Thinking by enabling quick adaptations and ensuring that the product development process remains aligned with user needs and business realities. Frequent iterations allow for the gradual improvement of the product, enhancing its relevance and effectiveness with each cycle.
      • Empowered Teams: Empowering teams by fostering a cross-functional environment where team members have the autonomy to make decisions enhances innovation and accelerates product development. In the context of Agile Design Thinking, empowering teams involves integrating skills across design, development, and user research to collaboratively ideate, prototype, and test product concepts. This empowerment is crucial for fostering a creative and proactive workplace culture that can rapidly respond to user feedback and market changes.
      • Continuous Improvement: Continuous Improvement is a key tenet of Agile and is deeply integrated into the Design Thinking process. It involves a commitment to constantly enhance products, processes, and skills. In Agile Product Management, this principle means applying insights gained from each iteration to refine methods and outcomes, ensuring that both team capabilities and product offerings improve over time.
      • Quality Focus: Maintaining a Quality Focus ensures that every aspect of product development is scrutinized for excellence. In Agile Design Thinking, where user satisfaction is critical, integrating quality assurance practices throughout the development stages guarantees that products not only function as intended but also deliver a superior user experience. This principle reinforces the need for products to meet rigorous standards of functionality and user interaction, which are crucial for achieving success in user-centric markets.
      • Transparency and Visibility: Transparency and Visibility in Agile Design Thinking Product Management entail maintaining open channels of communication across all stages of product development. This ensures that stakeholders, including team members and clients, are continuously informed about project progress, challenges, and changes. Such openness fosters trust and facilitates collaborative problem-solving, which is essential for a cohesive product strategy and execution.

      These principles, tailored for Agile Design Thinking Product Management, underscore the importance of leadership, user focus, iterative development, continuous improvement, quality, and transparency. Together, they form a robust framework for product managers and teams aiming to innovate effectively and responsively in a user-centered development environment. 

      Are you ready to elevate your Agile Design Thinking Product Management expertise? 

      The AGILEST® APM – Agile Design Thinking Product Management certification is designed to refine your ability to incorporate user-centric design strategies within Agile frameworks. This specialized training empowers you with the necessary skills and advanced techniques to thrive in a dynamic product development environment. By mastering key methodologies such as empathetic design, iterative testing, and prototyping, this course lays a solid foundation for professionals aiming to lead product innovation effectively. 

      Throughout the training, you will explore the critical elements of Design Thinking and User-Centered Design, gaining deep insights into creating products that genuinely meet user needs and exceed market expectations. The AGILEST® APM Certification emphasizes practical, hands-on applications of Design Thinking principles, preparing you to implement these strategies successfully and lead your teams to deliver outstanding products. 

      Take this opportunity to advance your career and position yourself as a pivotal innovator in the field of product management. Join us to enhance your skills and become a champion of user-focused product development in your organization.

      Our commitment to Lean-Agility and AI is at the core of our identity, which is reflected in our name.

      Get Certified
      Certify My Team

        Request Private Training

        Thank you for your interest in AGILEST® training and services! We will be in contact with you shortly. For immediate assistance, you can call us at: (813) 669-2423

        First Name

        Last Name

        What training topic are you interested in?

        What is your geographic location?

        How would you like us to deliver this training?

        What is the date range when you want the training?

        How many participants are expected to receive the training?

        What is the name of your company?

        What is your email address?

        What is your phone number? (Please include country code)

        Comments

         
         
         
         
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